“One of the richest places in the world is a cemetery,” Jordan recalls his grandfather saying to him. “It is because so many ideas, songs, movies and books go unwritten, unheard or unseen. I didn’t want to leave this world not having done the very thing that’s in my heart and I feel like I could change the world, to touch hearts and reinspire love at a time where we need it most. That alone changed everything for me.”