“One of the richest places in the world is a cemetery,” Jordan recalls his grandfather saying to him. “It is because so many ideas, songs, movies and books go unwritten, unheard or unseen. I didn’t want to leave this world not having done the very thing that’s in my heart and I know I can change the world, touch hearts and inspire love at a time where we need it most. That alone changed everything for me.” Moved by his grandfather’s lesson, Jordan dedicated himself to the very thing he’d been thinking about every day. The Michigan native decided to go all-in with his biggest dream, to become one of the Greatest Artist of his time.
Born in Lansing, Michigan, Jordan has plenty of rich material from which to draw for
his poetry and his music. His biological father wasn’t in his life as a child, and he was in a near-fatal car accident when he was three months old. He was dead for several minutes, and doctors told his mother and grandmother that it was a miracle that he was alive, that he wouldn’t walk, talk, or live as a normal child. A scar on his head is a daily reminder of the accident. But Jordan overcame the incident and fell in love with music. His stepfather was a producer, and he and his family always had a studio in their house. Jordan loved being in the studio with his stepfather and performing with his family. “I loved performing songs and routines with my brothers and sisters,” the artist explains. “As a kid you don’t think about the fear of it or being judged, You remember the creativeness and fun in Art and music. We would perform full albums with outfit changes and everything. There was so much freedom in terms of getting in front of the family and signing and dancing all together. We even did a few Talent Shows.”
Before becoming a solo Artist RIIIVER JORDAN imagined himself in a group in order to insulate himself with the type of love he thought he was missing through life’s journey at the time. In school, he performed in musicals and sang in both his church and high school choirs. But when his stepfather went to prison, Jordan’s life fell apart. He stopped working on music and left home. After some College he left setting up shop in Atlanta where he pursued acting and modeling. After some major Modeling and TV gigs he was then called to Los Angeles to pursue a music career. After auditioning and being chosen to become part of a band Jordan Signed with a manager that failed to deliver on his promises for the highly talented group. Jordan decided to strike out on his own as a solo artist. He found that covering songs and new music of his own material had proven to be the elixir he’d been seeking.
“I always felt God’s gift to me was my heart,” Jordan reveals. “It is so big and I’m supposed to keep sharing it. I’ve done nothing but what I thought would be good for the world and try to inspire love and make every move that I make about love.”
Now with “Purple Fantasy” gaining steam online and his debut EP in the works, Jordan feels as though he made the right choice by mustering the strength to pursue his dreams.
“The thing that you’re scared of most in the world is probably the thing that you’re supposed to do,” he says, “because on the other side of that fear is a change that you never saw coming.”
Believe it.
